Running a small business is a labour of love, especially when that business is a dance shop. At La Pointe Boutique, every day brings new challenges and joys — from fitting a student in her very first pair of pointe shoes, to helping dance parents source last-minute competition essentials. But behind the sparkle of sequins and shelves full of leotards lies a less glamorous, very real pressure: keeping up with social media.
When the Algorithm Doesn’t Dance to Your Tune
In today’s world, social media marketing is essential for small businesses. Platforms like Instagram, Facebook, and TikTok have become the new shop window — a place to showcase products, celebrate customer stories, and share the heart behind what we do.
But as a dancewear retailer, the reality is that managing stock, fitting shoes, organising uniforms, answering customer questions, and running the website already fill the day. Finding the time — and creative headspace — to plan, film, edit, and post regular content is no easy feat.
Despite the glossy, choreographed look of many small business pages, the truth is: most of us are spinning several plates, and social media is just one of them.
Real People Behind the Counter
It’s easy to forget that behind every post is a person — usually a very busy one! So if our feed isn’t full of perfect reels, viral trends, and daily updates, please know it’s not because we’re not thinking of you. It’s because we’re knee-deep in pointe shoe fittings, steaming costumes, and replying to your emails!
At La Pointe Boutique, we believe in doing things properly. That means offering expert, personalised service — even if it means social media takes a backseat from time to time. And we’re okay with that. Our priority is always our customers and the dancers we serve — not the algorithm.
Building a Community, Not Just a Feed
We love seeing our customers tag us in their first pointe shoes, competition wins, or just twirling in their new leotards. It reminds us why we do this: to support and celebrate dancers at every stage of their journey. If you’re ever unsure where to find us online, just search “La Pointe Boutique” on Instagram or Facebook — and please do give us a follow and a tag!
We may not post every day, but when we do, we do it with passion, honesty, and the same care we put into our fittings.
Thank You for Supporting Small
Running a small dance shop in the UK is a full-body workout — and not always the graceful kind! But it’s also incredibly rewarding. Every follower, share, comment, and like makes a difference. Your support helps keep our pointe shoes stacked, our tights tidy, and our coffee cups full (and trust us — we need them!).
So if you’ve ever wondered why our feed is a little quieter than others — know that it’s because we’re working hard behind the scenes, doing what we love most: supporting dancers like you.